Any shape can have data associated with it. Shape data is a great way to add complexity to diagrams like org charts, sales territory maps, and network diagrams without cluttering up a clean diagram. Data is basically a set of fields and associated values. These show in the data panel and in a tool tip on the shape itself.
To add data to a shape, you'll use the Data tab of the SmartPanel to the left of your work area.
Click Add Data Table to create a new table or import an existing table.
To learn more about working with Shape Data, read our guide to Shape Data: